Every bonus is a set of rules
Take a welcome offer of 100% up to $500. The player deposits $200 and the engine adds $200 in bonus money. That bonus comes with wagering, say 30 times, so the player bets $6,000 before the bonus turns into cash.
- Caps limit what a bonus can pay out.
- Game weighting sets how much each game counts towards wagering. Slots might count in full and live tables 10%.
One console runs welcome packages, reloads, cashback, free spins and free bets. Your marketing team sets up a campaign in minutes, without waiting for a developer sprint.
Tournaments, missions and VIP
A deposit bonus brings a player back once. Tournaments, missions and loyalty bring them back every week.
- Tournaments put players on a leaderboard that updates as they play, with a prize pool and a schedule. Run a private tournament for your own players or join a network tournament across many casinos. Slots, crash games and live tables can all count.
- Missions give players a reason to log in today: daily tasks, streaks and a wheel to spin.
- Loyalty turns every bet into points, and points move players up the tiers. The top tier is VIP. The system upgrades players on its own and sends them personal offers.
Segmenting players by what they do
A new player needs a reason for a second deposit. A regular who went quiet needs a reason to return. So the system sorts players into segments by what they do: deposits, favourite games and days since the last visit.
Each segment gets its own campaign by email, push, SMS or a message inside the casino. Every campaign reports its uplift and its cost, so you keep what pays back and stop what does not.
Keeping bonus hunters out
Bonuses attract people who only want the bonus. One person opens ten accounts and claims the welcome offer on each. The system stops this by:
- checking devices and payment details, so ten accounts on one phone are spotted
- velocity rules that catch claims coming in too fast
- limits set per segment
- holding flagged accounts for a person to review
Honest players keep playing as normal. Responsible gaming limits run in the same engine.
Bonus mistakes that cost casinos money
- Wagering so high that nobody clears it. Players feel cheated and leave.
- One welcome offer copied into every market. What works in Europe can fail in India.
- Free spins with no limits. Abusers find the gap before your team does.
- Every campaign built by developers, so each new promo waits for the next sprint.
- No numbers per campaign, so you keep paying for offers that never paid back.
Connecting a bonus system in three steps
- The wallet: seamless and transfer wallets both work. On our platform it is connected already.
- The rules: wagering, caps and game weighting become templates you can reuse.
- Launch and measure: launch to a segment, watch the uplift and change the campaign in the same console.
Running a platform we did not build? The bonus system sits on top of it and needs only a wallet connection and player events. We can also run the marketing: SEO, affiliates, email and social campaigns.
Want a retention plan?
Send us your current bonus set-up and your markets. Within one business day we will tell you what to add first.
